Final Project: Implemental Evaluation Control

My main target audience for my product would be my family, and friends. But since they may be biased, I myself, would conduct a survey on my social media where I have a huge following count and retrieve their honest thoughts on my product and see if it would be received as well as my family and friends.

“Importantly, customers often do not judge values and costs “accurately” or “objectively.” They act on perceived value.”

Compared to competing products, customers will no longer judge the water they buy on their costs but more on how the product or water in this case, will offer them value. And with Püvera Water, our water will definitely offer a more valued product and experience because of its features and benefits of not just being healthy for the individual, but also helping the health of others.

“Amazon.com is constantly on the lookout for innovative new ways to use the power of the Web and direct marketing to create more shopping selection, value, convenience, and discovery.”

Overall, the idea of Püvera Water was successful with my audience I pitched it too and if it were a real product, my audience would go and purchase bottle not only because it helps the Philippines, but because the health benefits from the dragon fruit and acai-blueberry pomegranate flavors.

Final Project: Product

The appearance of the bottle is to show it’s trendiness and it’s deliciousness. I wanted a simple bottle that comes in the two colors represented by the flavors of dragon fruit and acai-blueberry promegranate. Nowadays, its the utter extreme simplicity of a product appearance that attracts the curiousity of the public. Even if they don’t like flavored water, they’re going to pick up a bottle to see what it is and once they read the labels and the message and mission that Püvera water is about, they might then be inclined to buy it for someone they know that does like flavored water. Either way, consumers that already like flavored water and curious consumers that just want to see what it’s about, will emerse themselves, if only for just a moment, to understand what this new product is and why it looks the way it does. 

Püvera isn’t just another brand of water, it’s a water that gives you an experience and offers a different experience for every customer that buys it. When our customer drinks a bottle of Püvera Water, we want them to feel as if they are on the clean, exotic, breezy beaches of the Philippines that have been cleaned and restored because of the donations and profits given to them by our company through the purchases which they, the customers, made.

“By orchestrating several services and products, they create brand experiences for consumers. For example, you don’t just watch a NASCAR race, you immerse yourself in the exhilarating, high-octane NASCAR experience. Similarly, Hewlett-Packard (HP) recognizes that a personal computer is much more than just a collection of wires and electrical components. It’s an intensely personal user experience.”

With this, we have created a brand experience for our customers, allowing them to immerse themselves in their own unique interpretations of what they’ve contributed towards the people of the Philippines.

“Good customer relationship management creates customer delight. In turn, delighted customers remain loyal and talk favorably to others about the company and its products.”

Through these brand experiences, our customers are delighted. And they are delighted because not only are they consuming a refreshing beverage, they’re also benefiting their health and the health of others which many companies sometimes forget to pay attention to.

Final Project: Distribution

Püvera will mainly be sold at pro-non profit organization distributing stores such as Whole Foods and Smith’s. They can be sold as singles, and I plan to also eventually offer wholesale packages of 24 bottles for $50 at CostCo.

“responsible marketers discover what consumers want and respond with market offerings that create value for buyers in order to capture value in return.”

Our product will be exposed to people of many different lifestyles, from single college students to soccer moms. With the variety of consumers our product will attract, they will then influence others within their inner circles such as family and friends to go and consume our product as well.

“On a deeper level, our wants and values are influenced not only by marketers but also by family, peer groups, religion, cultural background, and education.”

Final Project: Promotion

“But it’s the “discovery” factor that makes the Amazon.com buying experience really special. Once on the Web site, you’re compelled to stay for a while—looking, learning, and discovering.”

The public will be able to discover Püvera through many different outlets. Firstly, we will have a website where everyone is able to look, learn, and discover what Püvera Water is and what our product and whole organization is about. On the website, there will be all the social media links including Facebook, Twitter, and Youtube where consumers and people who are curious about our product will be available to interact with other consumers where they can build connections through our product.

“Marketers must think beyond immediate customer satisfaction and business performance toward strategies that preserve the world for future generations.”

With our product being exposed 24/7 around the world through social media, more people will buy and more people will gain that immediate customer satisfaction which will help business perform well and we can continue this strategy not only for typhoon aid for the Philippines, but whenever a disaster strikes in any part of the world or to help aid those that have no food or clean water even here in America.

“New technologies have profoundly changed the ways in which people relate to one another. New tools for relating include everything from e-mail, Web sites, blogs, cell phones, and video sharing to online communities and social networks such as MySpace, Facebook, YouTube, and Twitter.”

With the different social media outlets and the website, we are offering consumers and the general public to get involved with our product for a great cause. With our target being towards the younger/social media, what we’re providing them is creating a value and a relationship with them. Once the relationship is formed, the consumers can gain value in return and any positive response will drive more consumers and get the product the recognition and exposure it needs.

“The new communications approaches let marketers create deeper consumer involvement and a sense of community surrounding a brand—to make the brand a meaningful part of consumers’ conversations and lives. “Becoming part of the conversation between consumers is infinitely more powerful than handing down information via traditional advertising,”’

We want our customers to get involved in our product, and we want to show our appreciation for their involvement. Especially for the younger generation filled with creative and innovative thinkers, we can offer contests where consumers can design their own bottle for Püvera Water and have it advertised everywhere that way, not only our product gets recognition but the artist as well.

Final Project: Price

A standard sized bottle will be 16.9 oz and sell for $2.29, which is just around the same price as popular waters that do not offer the same non-profit features as we do. To put it in perspective, Püvera Water is somewhat of that higher-end quality water and runs with the likes of SmartWater and Fiji Water except it benefits the health not only of consumers but those in the Philippines.  

“Anyone at Amazon.com will tell you that the company wants to do much more than just sell books or DVDs or digital cameras. It wants to deliver a special experience to every customer.”

Final Project: Target Marketing Strategy

“New technologies have profoundly changed the ways in which people relate to one another. New tools for relating include everything from e-mail, Web sites, blogs, cell phones, and video sharing to online communities and social networks such as MySpace, Facebook, YouTube, and Twitter.”

Our main target are those who are have relatives of those affected in the Philippines and the younger generation that are more popular on social media which is where, ultimately, all the power to expose the product is.

“responsible marketers discover what consumers want and respond with market offerings that create value for buyers in order to capture value in return.”

The focus is also to inspire a feeling within the customer where he/she can feel a close connection with the people in the Philippines once they know their stories through interactive camps and workshops and volunteer work. At these Püvera events, our targetted consumers are involving themselves and are able to witness what they are able to change by purchasing a bottle of Püvera or volunteering for aid work.

.“But Patagonia wants to be up-front about its environmental impact and to encourage frank dialog with customers who are concerned about the environment.”

This would also appeal to consumers and people that are involved in other charitable events for environmental causes.

Final Project: SWOT Analysis

““Brands that engage in two-way conversation with their customers create stronger, more trusting relationships. People today want a voice and a role in their brand experiences. They want co-creation.””

This is where the company will put ourselves out there and interact with our consumers and find out, what is it that makes Püvera Water the better water? Why do you value this water more than SmartWater? Their responses will not only help us find our strengths, but also analyze our weaknesses that we can improve on and the opportunities available to take initiatives into creating an even better product for the customer.

“Brand exchanges created by consumers themselves—both invited and uninvited—by which consumers are playing an increasing role in shaping their own brand experiences and those of other consumers.”

With the brand experience and involvement the customer creates for themselves, the more they are able to creating their own values for our products and then inspire their same experiences to other customers and this kind of development between the product and the customer is what will increase not only exposure but sales which means more profits going towards rebuilding homes and clean water for the Philippines.

Final Project: Objectives

“Marketing is all about building brands that connect deeply with customers.”

Püvera Water is the brand of water that will build connections not only with customers, but build deep connections between the consumers and those that are being helped because of what the customers are consuming.

“Beyond choosing customers more selectively, companies are now relating with chosen customers in deeper, more meaningful ways. Rather than relying only on one way, mass-media messages, today’s marketers are incorporating new, more interactive approaches that help build targeted, two-way customer relationships.”

Creating those customer relationships between the company and consumers will set a good foundation for building connections between consumers and the people of the Philippines. We want people to feel a certain way about Püvera Water, we want them to take those emotions and channel them towards not only doing a good deed, but promoting their good deeds and sharing their experiences with each other.

“Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products. These sellers suffer from marketing myopia. They are so taken with their products that they focus only on existing wants and lose sight of underlying customer needs. They forget that a product is only a tool to solve a consumer problem.”

Our water is only a product that is made to help solve the problem which is the devastating effects from the typhoon in the Philippines. But, it’s what our product can offer that will make a difference. Püvera water offers health benefits and also a great experience for both parties: the consumers and the people affected by the typhoon. It allows them to find common ground to connect on, especially on a personal level because the consumer is essentially helping individuals in the Philippines. Our organization will focus on bringing people together with our product which is the benefit and the feature would be all proceeds going towards rebuilding the ruined homes and providing clean water. This way, our product will mean something to our consumers as well as being valued.

“Brands are more than just names and symbols. They are a key element in the company’s relationships with consumers. Brands represent consumers’ perceptions and feelings about a product and its performance—everything that the product or service means to consumers.”

Final Project: Mission

This is Püvera Water and our mission is to change lives for the better. Our water is pure spring water flavored by all the natural flavors of the acai berry, blueberry, pomegranate, and dragonfruit. With all its delicious nutrients, purchasing a bottle of Püvera Water will not only benefit your health, but the health of others. Because this is a nonprofit organization, all proceeds will go towards the reconstruction of damaged homes and buildings as well as providing the people of the Philippines with pure, clean water. So go ahead, help yourself. You’ll be helping others too.

“Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.”

Right now there are families in the Philippines suffering from the Typhoon disaster. With Püvera Water, we aim to socially improve and rebuild their environment that has been extremely damaged by the the disaster. Every single penny that our organization receives will be donated to fulfill our promise of providing aid to those in need. With these efforts and with our product, people will continue to inspire others to preserve and enhance the environment which will sustain future generations, making them able to meet their needs.

“A brand represents everything that a product or service means to consumers. As such, brands are valuable assets to a company. For example, when you hear someone say “Coca-Cola,” what do you think, feel, or remember? What about “Harley-Davidson”? Or “Google”?”

Püvera is not just another brand of water made to help those in need, its a product that will in turn mean something to the people of the Philippines no matter how large of a difference it makes, at least it will have impacted the community in a way that has touched their lives and given them hope for a better future. And with that knowledge of knowing you have changed someone’s life for the better, a consumer will not only be inspired to buy the product but also value the product and the service it is doing.

Final Project: The Pitch

Millions of people in the Philippines are in need of clean water and shelter due to the raging Typhoon which recently hit the islands. In an effort to aid those who have been affected, I have decided to come out with a product to which all profits will be donated to those millions of people that are suffering from this disaster. My product will be Püvera Water. Püvera Water is pure spring water that is flavored by all natural fruit flavors. Püvera not only offers a clean and refreshing taste, but a supplement of different vitamins that are designed to support good health.  Püvera comes in two flavors: Dragon Fruit and Acai-blueberry pomegranate. These fruits were especially picked for their rich balance of nutrients and minerals. Dragon Fruit is high in Vitamin C, a vitamin that improves cardiac health and protects immune system deficiencies and also combats the common cold. The Acai berry, along with blueberry and pomegranate, contains high levels of anti-oxidants and minerals that possess disease preventing qualities and is also rich in Vitamin B and K which altogether protect against cancer and strengthen your bones while taking care of your skin and hair. Both natural flavors of the Dragon Fruit and Acai berry also provide a good amount of dietary fiber which helps maintain and clear cholesterol and even helps regulate your weight. With the choice of two, healthy and delicious flavors, purchasing a bottle of Püvera Water will not only benefit your health, but the health of others. Because this is a nonprofit organization, all proceeds will go towards the reconstruction of damaged homes and buildings as well as providing the people of the Philippines with pure, clean water. To get Püvera Water, just simply visit any local Whole Foods store and help others by helping yourself.

Week 10 EOC: What Are The Benefits Vs. The Features?

With it's two flavors of dragon fruit and acai-blueberry pomegranate, these fruits were especially picked for their rich balance of nutrients and minerals. Dragon Fruit is high in Vitamin C, a vitamin that improves cardiac health and protects immune system deficiencies and also combats the common cold. The Acai berry, along with blueberry and pomegranate, contains high levels of anti-oxidants and minerals that possess disease preventing qualities and is also rich in Vitamin B and K which altogether protect against cancer and strengthen your bones while taking care of your skin and hair. Both natural flavors of the Dragon Fruit and Acai berry also provide a good amount of dietary fiber which helps maintain and clear cholesterol and even helps regulate your weight. With the choice of two, healthy and delicious flavors, purchasing a bottle of Püvera Water will not only benefit your health, but the health of others. Because this is a nonprofit organization, all proceeds will go towards the reconstruction of damaged homes and buildings as well as providing the people of the Philippines with pure, clean water. 

Week 9 EOC: Three Great Mission Statements

This is Püvera Water and our mission is to change lives for the better. Our water is pure spring water flavored by all the natural flavors of the acai berry, blueberry, pomegranate, and dragonfruit. With all its delicious nutrients, purchasing a bottle of Püvera Water will not only benefit your health, but the health of others. Because this is a nonprofit organization, all proceeds will go towards the reconstruction of damaged homes and buildings as well as providing the people of the Philippines with pure, clean water. So go ahead, help yourself. You’ll be helping others too.

Week 8 EOC: Creative Content

I want Püvera Water's creative content to include a web page, a commercial, and ad posters that can either be put on a stand where the product is being sold or in a magazine. The commercial will focus on the benefits the consumer will receive by buying the product and also how purchasing a bottle will benefit those who have been affected by the Typhoon in the Philippines. The web page will help promote the product by displaying the ad posters and also having the commercial on the front page. The web page will also serve as a place where consumers can go to find more information on the product itself and also the philosophy behind Püvera Water and the difference the organization is making. All creative content will be designed to portray the key things about the product: it's nutritional qualities, it's pure/simple qualities, and most importantly, its charitable qualities. 

Week 7 EOC: The Pitch - Final Project

Millions of people in the Philippines are in need of clean water and shelter due to the raging Typhoon which recently hit the islands. In an effort to aid those who have been affected, I have decided to come out with a product to which all profits will be donated to those millions of people that are suffering from this disaster. My product will be Püvera Water. Püvera Water is pure spring water that is flavored by all natural fruit flavors. Püvera not only offers a clean and refreshing taste, but a supplement of different vitamins that are designed to support good health.  Püvera comes in two flavors: Dragon Fruit and Acai-blueberry pomegranate. These fruits were especially picked for their rich balance of nutrients and minerals. Dragon Fruit is high in Vitamin C, a vitamin that improves cardiac health and protects immune system deficiencies and also combats the common cold. The Acai berry, along with blueberry and pomegranate, contains high levels of anti-oxidants and minerals that possess disease preventing qualities and is also rich in Vitamin B and K which altogether protect against cancer and strengthen your bones while taking care of your skin and hair. Both natural flavors of the Dragon Fruit and Acai berry also provide a good amount of dietary fiber which helps maintain and clear cholesterol and even helps regulate your weight. With the choice of two, healthy and delicious flavors, purchasing a bottle of Püvera Water will not only benefit your health, but the health of others. Because this is a nonprofit organization, all proceeds will go towards the reconstruction of damaged homes and buildings as well as providing the people of the Philippines with pure, clean water. To get Püvera Water, just simply visit any local Whole Foods store and help others by helping yourself.

Week 6 EOC: Me x 3

MacBook Pro

I bought a MacBook Pro with my student discount being that its main use is supposed to be for school projects but I use it for so much more than that and ultimately, I feel that my MacBook is one of the things that reflects what kind of person I am. I’ve customized every single detail of MacBook so that it not only holds the things I find important, but also represents me in a way that my other items can’t. My wallpaper is a gradient combination of pastel colors which shows that I like kawaii (dollish/literally means “cuite” in Japanese) things, but then my wallpaper for my chrome homepage is a Star Wars storm trooper that represents my “nerdy” side. I also like to organize my folders by color coordination and apart from the visual aesthetics of my MacBook, I downloaded only what I consider to be my ultimate favorite movies and will never delete them from my computer because that’s the sentimental aspect I put into my MacBook since I have a deep love for films. In essence, my MacBook defines me as a creative and innovative individual who finds sentimental value in what seem miniscule but are significant details.

iPhone

My iPhone is very, very important to me. Though its purpose is for communication in the simplest terms such as calling, texting, and emailing, the main focus I have when I’m using my phone is communication by social networking. My phone isn’t solely for staying connected to my family and personal friends, but to stay connected with my followers and friends I have made all over the country through social networking sites/apps such as twitter, tumblr, and instagram.  But there is another way I use my phone and that is for advertising my works, bring awareness to what I do in the present and what I want to do in the future. I have an independent clothing line which I’ve been slowly building and through the thousands of followers I have, I am able to get my name and product out there. Also, I post videos that I have filmed and am constantly telling my followers what I’m up to so that they know my goals and hopefully when I need support on a certain project, I know they’ll be there to give me the views and feedback I need to progress. Almost everyone who knows me very well knows that I cannot be without my phone but often misunderstand my use for it. I do dream of making it big someday and getting my name out there and my iPhone allows me to do that and defines me as someone who communicates, connects, and inspires a mass amount of people through my work which ultimately are the baby steps to becoming famous.

2013 Black Hyundai Sonata

My most prized possession is my 2013 black Hyundai Sonata whom I have named Draco. My previous car was Roman, a 1994 red Honda Prelude passed down to me by my dad during my junior year in high school. It was a great car but being so old, only last me until my second year of college which began earlier this year. One of the spark plugs exploded which totaled the car and so I had to get a new car. Originally my heart was set on getting a Volkswagen CC because it resembled a luxury car even though it wasn’t but it was more than what I and my parents could afford so at first, my only choices were a Nissan Altima or a Toyota Corolla. I was a bit disappointed because my heart was so set on a CC but one day while we were on our way to look at cars, I saw someone driving what I thought looked like a similar, though bigger, version of a CC. It was a Hyundai Sonata and after that I didn’t want any other car. My mom took me to all the car places, made me test drive and check out all the cars she thought were suitable but I nothing compared to when we finally when to a Hyundai dealership and I test drove a Sonata. It was different and better than all the other cars I drove because not only did I choose it, but it chose me too. After some intense haggling, my mother was able to get the price down to exactly what we were looking to spend which further proved how meant to be it was. As for the color, I chose black because that’s the only color I love on cars. The pearl white was beautiful and was my second choice if there were to be no blacks available, but my heart was set on black because to me, black represents power, class, and sexiness. To be quite honest, I think one of my great talents is driving and not in the sense that I’m a good defensive driver, but in the sense that I could be a stuntman for action films kind of driving and when I drive my car now, I feel empowered and even though I’m driving 90mph on the I-15, the road is mine and I take it with class as I pass other cars elegantly  and this is what I think my car defines me as:  a strong, powerful, female that is swift but graceful.  

Week 5 EOC: Social Networks and Job Hunting

Back in the day, many people got the latest news on products and employment by word of mouth or the newspaper. Nowadays, it’s all about social networking. With this modern day technology of computers and smart phones, the presence of social networks has tremendously impacted the way people work or find work. One way people use social networking for work is by promoting new products. This can either be done by someone who works for the company or by brand ambassadors chosen by the company. For instance, when Sony launched its new Sony GPS camera, they needed people to see it being used and what it could be used for. “Out of 2,000 or more online applicants, Sony picked only 25 brand ambassadors. The ambassadors were given a free camera and other equipment along with lessons on how to use them. They were then encouraged to show the camera to friends, associates, and anyone else who asked; hand out discount coupons; and blog weekly about their travel and picture-taking adventures on a dedicated Sony microsite.’ (http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch05box01) With this strategy, Sony exposed its product in an attractive light that made people excited about the camera.

Another way people use social networks for work is by searching for jobs online rather than looking for ads in the newspaper or going store to store asking if they’re hiring. One social network that has made a noticeable difference in online job hunting is the massive site, Facebook. Now, facebook is offering apps and making it easier for employers to recruit and hire people searching for jobs. Now, companies are spending less on job boarding and finding that people find Facebook’s easy access simple and efficient. Mr. Staney, who is a talent acquisition Web strategy manager for VMare, noticed that “Facebook users tend to spend more time on the service and are easier to reach than LinkedIn (online job hunting site) users..” and that “the number of monthly active users on its Facebook page more than tripled” (Job Recruiters Turn to Facebook to Find Candidates - WSJ.com). As the power of social networks increase, the work environment will continue to be influenced and thus evolve. 

Week 4 EOC: There's An App For That

Have you ever woken up the morning after you went out partying and received an odd text only to realize that it's a reply to a text you had sent the previous night while under the influence? If only there was a way to prevent drunk texting and that feeling of regret and overwhelming embarrassment the morning after. But wait, there is! With the new app: Friends Don’t Let Friends Text Drunk. Essentially, this app becomes your new friend for the night and works to save you from making a fool out of yourself while you’re having a night out on the town. With its simple design, the app is easy to navigate offering basic options such as black listing phone numbers you wouldn’t ever think of contacting while sober but know you would pay more attention to while you’re intoxicated along with the different levels of restriction which range from low to high along with how long you plan to keep the app enabled.

How it works is, before you start drinking, you open the app that will give you the options right away to either enable the black list, set a restriction level, or enable both depending on how drunk you plan on getting. If you choose the black list, your phone will automatically apply airplane mode to each number on the list so whenever you try to contact a blacklisted number, your phone will not respond to the command. If you choose restriction, you can either choose low, medium, or high. The low level will alert you once whenever you try to send a text or make a call with a pop up message that reads “You are currently under the influence. Are you sure you want to send this message?/make this call?” This notification reminds you that you’re not sober and makes you re-think about what you are trying to send. On this level, you may choose to either “Yes” or “No”. On the medium restriction level, when you try to make a call or send a text, you will be alerted with the same first message but if you choose “Yes”, you will be prompted again with the message “I don’t think you should send this message/make this call” which you will then be able to choose from “Oh well” and “You’re right” where choosing the first option will allow you to proceed and the second will take you back to your home screen. On the high restriction level, your phone will alert you three times and after the third time, if you try to proceed with sending the text or making the call, your phone will automatically lock itself on airplane mode, only allowing you to contact emergency numbers and numbers you have put on your white list (numbers of friends that usually take care of you when you’re drunk).

Once you have chosen what restriction you seem fit, you will be prompted with a final option on how long you wish your restriction to last. 2 hours being the minimum and 6 hours being the maximum. After this step, you are finally ready to go out and party as hard as you want knowing that the chances of waking up to shame are very, very low.

Week 3 EOC: My Demographics

Being a part of generation y, I feel that I, for the most part, fit in with the demographics of my generation and from my observation, so do many of my friends. In her book, Generation Me, psychologist Dr. Jean Twenge examines the young adults from generation y and goes on to explore why the American youth today are more "are tolerant, confident, open-minded, and ambitious but also cynical, depressed, lonely, and anxious" (http://books.google.com/books/about/Generation_me.html?id=tV4M1hpG-3wC). I, myself, can identify and relate to every single trait that was listed and I think it has to do with the fact that my generation is more socially interactive, especially through social networks that are accessible anywhere and everywhere by our modern day technology which many if not all of us, find inherent and are constantly connected to. Not only that, but everything is so glamorized in today's society through social media which enforces my generation's complex persona so to speak. Though many in my generation try to connect and embrace other cultures, most of them also feel very compelled to determine and establish their own identity and their rights. I know I assert myself and my beliefs. And although I don't expect everyone to agree with me or my beliefs, I expect them to respect them. Many of today's young adults are very assertive with their views, especially their political views and are more open minded about controversial issues such as gay marriage, abortion, and legalization of marijuana. I find that these views a reject many of the attitudes of earlier generations such as the baby boomers and generation x which may make my generation seem rebellious and often gets us overlooked, but I can say that my generation is a very self-driven and ambitious population which is shown through our innovative and constant growth in the technologic industry.

Week 3 EOC: Making Money for Good

Making money is what most of the population strives toward, so they can support themselves and their loved ones and for many people that's all they pursue. Although, there are people who strive towards making money for good, meaning they make money for a better cause that support other people who are in need of help. Today, the number of companies that donate all their profits to charities is growing, and one of those companies is Peacekeeper Cause-metics that produces and sells natural cosmetics. PK is the "first cosmetic line to give all of its after-tax, distributable profits to women's health advocacy and urgent humans rights issues" and creates a bonding connection between the privileged women and those women who are unable to have access to the same resources and opportunities (http://iamapeacekeeper.com/about-peacekeeper/).

Founded by Jody R. Weiss, Peacekeepers Cause-metics is a reflection of her passion for which "she dedicated her life to promoting peace in the world" (http://iamapeacekeeper.com/about-the-founder/). By taking action on her passion, she worked to raise awareness for urgent human rights for women all around the world. Weiss believes that its "more than just a cosmetic line but; instead was a movement" (http://iamapeacekeeper.com/about-the-founder/). Peacekeepers Cause-metics not only provides women with desired cosmetics, but ultimately supports a great cause.

Week 1 EOC: My Voice

As an aspiring filmmaker, my goals are driven by the creativity and passion that goes into making a film. Through film, I am able to create an alternate reality, go above and beyond, and truly invest my imagination and vision into a single work of art where there are no limits. That kind of freedom is inspiring and is mainly what I strive towards: to inspire others through filmmaking. There are are variety of roles and different fields of work that are present in the art of filmmaking. In the past, I worked as an amateur at home, creating and editing fan videos for my own entertainment and for school high school projects. The joy and accomplishment I felt is the main reason why I am now pursuing a career as a director of photography (cinematographer) or an editor. At The Art Institute of Las Vegas, I am majoring in Digital Filmmaking and Video Production where I am getting the hands on experience and learning the skills I need in order to work professionally in the industry. Eventually, I hope to move to Los Angeles where I will work as an intern at Warner Bros. Studios and work my way up to fulfilling my dreams of creating a feature length film. As Francis Ford Coppola once said, "There's nothing creative about living within your means." I wish to make movies because it's something I can pour my hard work, creativity, and passion into that it makes life so much more exciting.

Week 1 EOC: Great Customer Service

Being employed part time in retail, I have many stories about myself providing great customer service but right now, I can't think of a time where I had great customer service. Mostly, I only remember the times where I experienced terrible customer service. Like this one time I went to IHOP with my family on New Years Day during my junior year of high school. It was a beautiful day and like any other holiday, my family and I were hoping to have a great breakfast at one of our favorite breakfast places. At first, everything was fine, we didn't wait too long, our hostess was friendly and catered to us very nicely. But, after we were seated, we waited 5 minutes just for our waitress to come and get our drink orders. Right away, you could tell she had been partying the night before due to her messy unkempt hair and her makeup looking as if she had been wearing it since the night before. My family and I didn't make a big deal out of it, understanding that people go out on New Years Eve but she ended up forgetting my order, getting my dad's order wrong, and was just down right sloppy with her service. My father then complained to the manager that she was either hungover or still under the influence from the night before. We ended up eating for free that morning and although it was free and the food was made right, it still didn't taste as good.