“But it’s the “discovery” factor that makes the Amazon.com buying experience really special. Once on the Web site, you’re compelled to stay for a while—looking, learning, and discovering.”
The public will be able to discover Püvera through many different outlets. Firstly, we will have a website where everyone is able to look, learn, and discover what Püvera Water is and what our product and whole organization is about. On the website, there will be all the social media links including Facebook, Twitter, and Youtube where consumers and people who are curious about our product will be available to interact with other consumers where they can build connections through our product.
“Marketers must think beyond immediate customer satisfaction and business performance toward strategies that preserve the world for future generations.”
With our product being exposed 24/7 around the world through social media, more people will buy and more people will gain that immediate customer satisfaction which will help business perform well and we can continue this strategy not only for typhoon aid for the Philippines, but whenever a disaster strikes in any part of the world or to help aid those that have no food or clean water even here in America.
“New technologies have profoundly changed the ways in which people relate to one another. New tools for relating include everything from e-mail, Web sites, blogs, cell phones, and video sharing to online communities and social networks such as MySpace, Facebook, YouTube, and Twitter.”
With the different social media outlets and the website, we are offering consumers and the general public to get involved with our product for a great cause. With our target being towards the younger/social media, what we’re providing them is creating a value and a relationship with them. Once the relationship is formed, the consumers can gain value in return and any positive response will drive more consumers and get the product the recognition and exposure it needs.
“The new communications approaches let marketers create deeper consumer involvement and a sense of community surrounding a brand—to make the brand a meaningful part of consumers’ conversations and lives. “Becoming part of the conversation between consumers is infinitely more powerful than handing down information via traditional advertising,”’
We want our customers to get involved in our product, and we want to show our appreciation for their involvement. Especially for the younger generation filled with creative and innovative thinkers, we can offer contests where consumers can design their own bottle for Püvera Water and have it advertised everywhere that way, not only our product gets recognition but the artist as well.
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