The appearance of the bottle is to show it’s trendiness and it’s deliciousness. I wanted a simple bottle that comes in the two colors represented by the flavors of dragon fruit and acai-blueberry promegranate. Nowadays, its the utter extreme simplicity of a product appearance that attracts the curiousity of the public. Even if they don’t like flavored water, they’re going to pick up a bottle to see what it is and once they read the labels and the message and mission that Püvera water is about, they might then be inclined to buy it for someone they know that does like flavored water. Either way, consumers that already like flavored water and curious consumers that just want to see what it’s about, will emerse themselves, if only for just a moment, to understand what this new product is and why it looks the way it does.
Püvera isn’t just another brand of water, it’s a water that gives you an experience and offers a different experience for every customer that buys it. When our customer drinks a bottle of Püvera Water, we want them to feel as if they are on the clean, exotic, breezy beaches of the Philippines that have been cleaned and restored because of the donations and profits given to them by our company through the purchases which they, the customers, made.
Püvera isn’t just another brand of water, it’s a water that gives you an experience and offers a different experience for every customer that buys it. When our customer drinks a bottle of Püvera Water, we want them to feel as if they are on the clean, exotic, breezy beaches of the Philippines that have been cleaned and restored because of the donations and profits given to them by our company through the purchases which they, the customers, made.
“By orchestrating several services and products, they create brand experiences for consumers. For example, you don’t just watch a NASCAR race, you immerse yourself in the exhilarating, high-octane NASCAR experience. Similarly, Hewlett-Packard (HP) recognizes that a personal computer is much more than just a collection of wires and electrical components. It’s an intensely personal user experience.”
With this, we have created a brand experience for our customers, allowing them to immerse themselves in their own unique interpretations of what they’ve contributed towards the people of the Philippines.
“Good customer relationship management creates customer delight. In turn, delighted customers remain loyal and talk favorably to others about the company and its products.”
Through these brand experiences, our customers are delighted. And they are delighted because not only are they consuming a refreshing beverage, they’re also benefiting their health and the health of others which many companies sometimes forget to pay attention to.
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