Püvera will mainly be sold at pro-non profit organization distributing stores such as Whole Foods and Smith’s. They can be sold as singles, and I plan to also eventually offer wholesale packages of 24 bottles for $50 at CostCo.
“responsible marketers discover what consumers want and respond with market offerings that create value for buyers in order to capture value in return.”
Our product will be exposed to people of many different lifestyles, from single college students to soccer moms. With the variety of consumers our product will attract, they will then influence others within their inner circles such as family and friends to go and consume our product as well.
“On a deeper level, our wants and values are influenced not only by marketers but also by family, peer groups, religion, cultural background, and education.”
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