“New technologies have profoundly changed the ways in which people relate to one another. New tools for relating include everything from e-mail, Web sites, blogs, cell phones, and video sharing to online communities and social networks such as MySpace, Facebook, YouTube, and Twitter.”
Our main target are those who are have relatives of those affected in the Philippines and the younger generation that are more popular on social media which is where, ultimately, all the power to expose the product is.
“responsible marketers discover what consumers want and respond with market offerings that create value for buyers in order to capture value in return.”
The focus is also to inspire a feeling within the customer where he/she can feel a close connection with the people in the Philippines once they know their stories through interactive camps and workshops and volunteer work. At these Püvera events, our targetted consumers are involving themselves and are able to witness what they are able to change by purchasing a bottle of Püvera or volunteering for aid work.
.“But Patagonia wants to be up-front about its environmental impact and to encourage frank dialog with customers who are concerned about the environment.”
This would also appeal to consumers and people that are involved in other charitable events for environmental causes.
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