Thursday, December 12, 2013

Final Project: Mission

This is Püvera Water and our mission is to change lives for the better. Our water is pure spring water flavored by all the natural flavors of the acai berry, blueberry, pomegranate, and dragonfruit. With all its delicious nutrients, purchasing a bottle of Püvera Water will not only benefit your health, but the health of others. Because this is a nonprofit organization, all proceeds will go towards the reconstruction of damaged homes and buildings as well as providing the people of the Philippines with pure, clean water. So go ahead, help yourself. You’ll be helping others too.



Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.”


Right now there are families in the Philippines suffering from the Typhoon disaster. With Püvera Water, we aim to socially improve and rebuild their environment that has been extremely damaged by the the disaster. Every single penny that our organization receives will be donated to fulfill our promise of providing aid to those in need. With these efforts and with our product, people will continue to inspire others to preserve and enhance the environment which will sustain future generations, making them able to meet their needs.


“A brand represents everything that a product or service means to consumers. As such, brands are valuable assets to a company. For example, when you hear someone say “Coca-Cola,” what do you think, feel, or remember? What about “Harley-Davidson”? Or “Google”?”


Püvera is not just another brand of water made to help those in need, its a product that will in turn mean something to the people of the Philippines no matter how large of a difference it makes, at least it will have impacted the community in a way that has touched their lives and given them hope for a better future. And with that knowledge of knowing you have changed someone’s life for the better, a consumer will not only be inspired to buy the product but also value the product and the service it is doing.

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