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in the day, many people got the latest news on products and employment by word
of mouth or the newspaper. Nowadays, it’s all about social
networking. With this modern day technology of computers and smart phones, the presence of
social networks has tremendously impacted the way people work or find work. One
way people use social networking for work is by promoting new products. This
can either be done by someone who works for the company or by brand ambassadors
chosen by the company. For instance, when Sony launched its new Sony GPS
camera, they needed people to see it being used and what it could be used for. “Out of 2,000 or more online applicants, Sony picked
only 25 brand ambassadors. The ambassadors were given a free camera and other
equipment along with lessons on how to use them. They were then encouraged to
show the camera to friends, associates, and anyone else who asked; hand out
discount coupons; and blog weekly about their travel and picture-taking
adventures on a dedicated Sony microsite.’ (http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch05box01)
With this strategy, Sony exposed its product in an attractive light that made
people excited about the camera.
Another way people use
social networks for work is by searching for jobs online rather than looking
for ads in the newspaper or going store to store asking if they’re hiring. One social
network that has made a noticeable difference in online job hunting is the
massive site, Facebook. Now, facebook is offering apps and making it easier for
employers to recruit and hire people searching for jobs. Now, companies are
spending less on job boarding and finding that people find Facebook’s easy
access simple and efficient. Mr. Staney, who is a talent acquisition Web
strategy manager for VMare, noticed that “Facebook users tend to spend more
time on the service and are easier to reach than LinkedIn (online job hunting
site) users..” and that “the number of monthly active users on its Facebook
page more than tripled” (Job Recruiters Turn to Facebook to Find
Candidates - WSJ.com). As the power of social networks increase, the work
environment will continue to be influenced and thus evolve.