Final Project: Implemental Evaluation Control

My main target audience for my product would be my family, and friends. But since they may be biased, I myself, would conduct a survey on my social media where I have a huge following count and retrieve their honest thoughts on my product and see if it would be received as well as my family and friends.

“Importantly, customers often do not judge values and costs “accurately” or “objectively.” They act on perceived value.”

Compared to competing products, customers will no longer judge the water they buy on their costs but more on how the product or water in this case, will offer them value. And with Püvera Water, our water will definitely offer a more valued product and experience because of its features and benefits of not just being healthy for the individual, but also helping the health of others.

“Amazon.com is constantly on the lookout for innovative new ways to use the power of the Web and direct marketing to create more shopping selection, value, convenience, and discovery.”

Overall, the idea of Püvera Water was successful with my audience I pitched it too and if it were a real product, my audience would go and purchase bottle not only because it helps the Philippines, but because the health benefits from the dragon fruit and acai-blueberry pomegranate flavors.

Final Project: Product

The appearance of the bottle is to show it’s trendiness and it’s deliciousness. I wanted a simple bottle that comes in the two colors represented by the flavors of dragon fruit and acai-blueberry promegranate. Nowadays, its the utter extreme simplicity of a product appearance that attracts the curiousity of the public. Even if they don’t like flavored water, they’re going to pick up a bottle to see what it is and once they read the labels and the message and mission that Püvera water is about, they might then be inclined to buy it for someone they know that does like flavored water. Either way, consumers that already like flavored water and curious consumers that just want to see what it’s about, will emerse themselves, if only for just a moment, to understand what this new product is and why it looks the way it does. 

Püvera isn’t just another brand of water, it’s a water that gives you an experience and offers a different experience for every customer that buys it. When our customer drinks a bottle of Püvera Water, we want them to feel as if they are on the clean, exotic, breezy beaches of the Philippines that have been cleaned and restored because of the donations and profits given to them by our company through the purchases which they, the customers, made.

“By orchestrating several services and products, they create brand experiences for consumers. For example, you don’t just watch a NASCAR race, you immerse yourself in the exhilarating, high-octane NASCAR experience. Similarly, Hewlett-Packard (HP) recognizes that a personal computer is much more than just a collection of wires and electrical components. It’s an intensely personal user experience.”

With this, we have created a brand experience for our customers, allowing them to immerse themselves in their own unique interpretations of what they’ve contributed towards the people of the Philippines.

“Good customer relationship management creates customer delight. In turn, delighted customers remain loyal and talk favorably to others about the company and its products.”

Through these brand experiences, our customers are delighted. And they are delighted because not only are they consuming a refreshing beverage, they’re also benefiting their health and the health of others which many companies sometimes forget to pay attention to.

Final Project: Distribution

Püvera will mainly be sold at pro-non profit organization distributing stores such as Whole Foods and Smith’s. They can be sold as singles, and I plan to also eventually offer wholesale packages of 24 bottles for $50 at CostCo.

“responsible marketers discover what consumers want and respond with market offerings that create value for buyers in order to capture value in return.”

Our product will be exposed to people of many different lifestyles, from single college students to soccer moms. With the variety of consumers our product will attract, they will then influence others within their inner circles such as family and friends to go and consume our product as well.

“On a deeper level, our wants and values are influenced not only by marketers but also by family, peer groups, religion, cultural background, and education.”

Final Project: Promotion

“But it’s the “discovery” factor that makes the Amazon.com buying experience really special. Once on the Web site, you’re compelled to stay for a while—looking, learning, and discovering.”

The public will be able to discover Püvera through many different outlets. Firstly, we will have a website where everyone is able to look, learn, and discover what Püvera Water is and what our product and whole organization is about. On the website, there will be all the social media links including Facebook, Twitter, and Youtube where consumers and people who are curious about our product will be available to interact with other consumers where they can build connections through our product.

“Marketers must think beyond immediate customer satisfaction and business performance toward strategies that preserve the world for future generations.”

With our product being exposed 24/7 around the world through social media, more people will buy and more people will gain that immediate customer satisfaction which will help business perform well and we can continue this strategy not only for typhoon aid for the Philippines, but whenever a disaster strikes in any part of the world or to help aid those that have no food or clean water even here in America.

“New technologies have profoundly changed the ways in which people relate to one another. New tools for relating include everything from e-mail, Web sites, blogs, cell phones, and video sharing to online communities and social networks such as MySpace, Facebook, YouTube, and Twitter.”

With the different social media outlets and the website, we are offering consumers and the general public to get involved with our product for a great cause. With our target being towards the younger/social media, what we’re providing them is creating a value and a relationship with them. Once the relationship is formed, the consumers can gain value in return and any positive response will drive more consumers and get the product the recognition and exposure it needs.

“The new communications approaches let marketers create deeper consumer involvement and a sense of community surrounding a brand—to make the brand a meaningful part of consumers’ conversations and lives. “Becoming part of the conversation between consumers is infinitely more powerful than handing down information via traditional advertising,”’

We want our customers to get involved in our product, and we want to show our appreciation for their involvement. Especially for the younger generation filled with creative and innovative thinkers, we can offer contests where consumers can design their own bottle for Püvera Water and have it advertised everywhere that way, not only our product gets recognition but the artist as well.

Final Project: Price

A standard sized bottle will be 16.9 oz and sell for $2.29, which is just around the same price as popular waters that do not offer the same non-profit features as we do. To put it in perspective, Püvera Water is somewhat of that higher-end quality water and runs with the likes of SmartWater and Fiji Water except it benefits the health not only of consumers but those in the Philippines.  

“Anyone at Amazon.com will tell you that the company wants to do much more than just sell books or DVDs or digital cameras. It wants to deliver a special experience to every customer.”

Final Project: Target Marketing Strategy

“New technologies have profoundly changed the ways in which people relate to one another. New tools for relating include everything from e-mail, Web sites, blogs, cell phones, and video sharing to online communities and social networks such as MySpace, Facebook, YouTube, and Twitter.”

Our main target are those who are have relatives of those affected in the Philippines and the younger generation that are more popular on social media which is where, ultimately, all the power to expose the product is.

“responsible marketers discover what consumers want and respond with market offerings that create value for buyers in order to capture value in return.”

The focus is also to inspire a feeling within the customer where he/she can feel a close connection with the people in the Philippines once they know their stories through interactive camps and workshops and volunteer work. At these Püvera events, our targetted consumers are involving themselves and are able to witness what they are able to change by purchasing a bottle of Püvera or volunteering for aid work.

.“But Patagonia wants to be up-front about its environmental impact and to encourage frank dialog with customers who are concerned about the environment.”

This would also appeal to consumers and people that are involved in other charitable events for environmental causes.

Final Project: SWOT Analysis

““Brands that engage in two-way conversation with their customers create stronger, more trusting relationships. People today want a voice and a role in their brand experiences. They want co-creation.””

This is where the company will put ourselves out there and interact with our consumers and find out, what is it that makes Püvera Water the better water? Why do you value this water more than SmartWater? Their responses will not only help us find our strengths, but also analyze our weaknesses that we can improve on and the opportunities available to take initiatives into creating an even better product for the customer.

“Brand exchanges created by consumers themselves—both invited and uninvited—by which consumers are playing an increasing role in shaping their own brand experiences and those of other consumers.”

With the brand experience and involvement the customer creates for themselves, the more they are able to creating their own values for our products and then inspire their same experiences to other customers and this kind of development between the product and the customer is what will increase not only exposure but sales which means more profits going towards rebuilding homes and clean water for the Philippines.